SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person.

Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

•  Strengths: characteristics of the business or project that give it an advantage over others

•  Weaknesses: characteristics that place the team at a disadvantage relative to others

•  Opportunities: elements that the project could exploit to its advantage

•  Threats: elements in the environment that could cause trouble for the business or project

Image Boosterz helps students in identification of SWOTs as it is important step in planning to achieve the objective.


At Image Bosterz every student works on his SWOT Analysis for the profile he wants to go for in future vis a vis Industry offering that Profile. This exercise Boosts his opportunity for JOB.